New university logo seeks to enhance image
Nov04

New university logo seeks to enhance image

After nine months of tedious planning and thorough research, the university will unveil a new tagline. Project developers believe it will reflect what UMHB is all about. “The main purpose of the branding is to create an emotional connection to what it is we do at Mary Hardin-Baylor,” the Director of Marketing and External Relations, Carol Woodward, said. “When you think about some of the major commercial products out on the market place, they have very strong branding. It is equally important for universities to be branded.” For the past six years the school’s tagline has been “For Life,” so about a year and a half ago, the administration decided the school needed a new generation of the logo, something “solid for the university to hang its hat on,” Woodward said. In order to do this, the university hired Details Communication of Birmingham, Ala., to analyze the school’s needs and develop an identity that would capture the essence of the campus. Woodward said it wasn’t an easy task. “It is a real trick to come up with something that will speak to multi-generations,” she said. “It has to be appealing to younger people but still make sense and ring true for the older generations that have gone through our halls and are now out in the community.” Details Communications provided three different concepts that were presented to a series of six focus groups in March. The Belton community and various faculty, alumni and students were included in the decision-making and injected their opinions, negative or positive, into the project. A student-led survey was also tallied. It became obvious which tagline connected most to the various audiences. The company then used the responses to put together a presentation for the President’s Council, which was quickly approved. It included samples of billboards, advertisements and a Web site design. The new tagline will be “Education for life. Experience of a lifetime.” It will feature purple on reverse white background, rounded corners, the chapel symbol and the use of an original, trademarked font. But most importantly, it will seek to more adequately share individual Crusaders’ stories. “The guys from Details Communication said we weren’t doing justice to the fact that people have had such great experiences here,” Woodward said. “(They) challenged us to show visitors how much people love Mary Hardin-Baylor.” The university has already begun compiling the stories of alumni and current students to put on the new Web site, which will be more interactive Woodward said, the most impacting for current students. Web services manager Chris Webster and webmaster Ross Gebhart from the Information Technology department created the new site which...

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Soccer teams share common goals
Oct21

Soccer teams share common goals

Women’s Soccer Women’s soccer clenched two victories this weekend, shutting out Mississippi College 3-0 and Louisiana College 5-0. Tied for fourth place out of 14 teams, the Oct. 17 and 18 gains advanced the women’s record to 8-5 overall and 7-3 in conference play. Head coach Meghann Brown said the wins solidified the team’s progress over the season. “We started off pretty slow, trying to learn how we play together,” Brown said. “Finally we started getting better. We are young so there are some inconsistent times.” The team is made up of three juniors, three seniors and 13 underclassmen. But the team’s youthfulness has not been too problematic. “They put in about three hours a day,” Brown said. “It’s a tough schedule and a big time commitment … but they are awesome.” Brown said this season’s successes are a result of many factors. “Team unity is big, along with skill and attitude; not backing down when things get tough,” she said. “We also have a very strong defense.” More than the team’s physical health and mental preparation, the relationships between the players has also been important. “Team dynamics are great,” Brown said. “The first two weeks we bonded very quickly, faster than any other team I’ve coached. We couldn’t ask for anything better.” The women’s main goal this season is to win the conference tournament. Brown said this includes maintaining intensity throughout every practice, taking care of each player physically, working hard and eating right. Mickie Arredondo, Ally Sargeant, Megan Jones, Lauren Thorne, Brittany Paxton and Lexy Smith have all been standout players, but the coach believes each person has been an asset. “All 19 of them are key in what we are trying to accomplish here,” Brown said. Forward/attacking man Arredondo was an important player in both matches. She said the recent wins were a result of the team’s continual momentum. “We kept up our intensity … and played together great as a team,” she said. Hours spent on the field isn’t all that goes into the success of a game. Student athletes spend hours preparing for games, studying and doing whatever it takes to maintain good grades. As a biology/pre-med major, Arredondo said balance is a challenge. “The hardest part about being an athlete is time management. We miss a lot of classes so we have to bring our homework on the road.” She believes, however, the Lady Cru has what it takes to be successful in its upcoming games. “We have so much heart on this team,” she said. “We want this so bad and it shows. I think we are accomplishing that.” The women will...

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Media bias is no joke
Oct21

Media bias is no joke

After endless months of covering campaigns and invading personal and public lives alike, cameras and recorders have captured every detail of the presidential election on an unprecedented level. This year’s intense reporting has become a landmark in the news industry and has caused readers and viewers to question media ethics and proper reporting. Conservative talk radio host Sean Hannity stated himself in a program interview during the Values Voter Summit that the media is one sided. He said, “We are going to look back at 2008 as the year journalism died.” As an extreme conservative, it is no surprise Hannity is annoyed by the left-wing bias that has consumed the mainstream media. Never before have consumers needed to protect their minds to this level when absorbing any news related material. McCain is not America’s next top model, but Obama isn’t Miss Illinois either. Yet, popular magazines and newspapers such as People, US Weekly, The New York Times, and USA Today are proving through a series of unfortunate photo shoots and tendentious headlines that Obama has a more glamorous face and therefore is running on a prettier platform. Liberally slanted journalists have conveniently forgotten Obama’s relationship with America-hating Rev. Jeremiah Wright and have failed to properly investigate the senator’s close ties with former terrorist William Ayers. Instead, the nation’s voter energy been redirected toward Palin’s Down syndrome baby and young, pregnant daughter. Obama’s headline reads “Family man” while Palin’s reads “Family drama.” The media have purposely crept into consumers’ minds, causing them to become brainwashed by partisan coverage. Americans, if they can untangle themselves from overused objectives, have every right to distrust the mass media. The art of journalism has been put to shame by various publications and corporations. But not all reporters and journalists are doing the field an injustice. “There is a misconception in broadcasting that you have to be rude and deceiving to be successful,” Rudy Kalis said. Kalis is the WSMV-TV sports director out of Nashville and has won the AP award for outstanding sportscaster in Tennessee 12 times. “Trust is better than a good story.” The truth should be what every journalist seeks to embrace. Unfortunately, it is unlikely media will reach that point any time soon. In response, consumers need to guard themselves when reading and viewing, but by no means should they ignore the existence of the one thing that keeps this nation in check. Countless athletes have abused steroids, but fans haven’t stopped watching the game. There are still good players on the field. FOX News Radio’s Todd Starnes is aware of the media bias. He said it is important for people...

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Pull the plug on life support for departed

She lay there in the bed: unsensing, expressionless, a human vegetable living on hospital tubes alone. At that point her existence was debatable. It wasn’t her—spirit gone, face swelled and soul lifted. My grandmother had passed away long before the fluids began leaking out of her swollen pores. Monitors said she was breathing and blood was pumping, but death had already consumed her gentle heartbeat. The Lord called her home. The doctor pulled the tubes. The warmth of her body left through the tips of her fingers as I stood holding her left hand and death claimed her in front of my eyes. There was a point in the week-long process of my grandmother’s hospitalization when our family came to the consensus that allowing her to remain on life-support was selfish and only yielded more suffering for her. Love is sometimes letting go. In many critical life and death situations, emotional attachments do not justify keeping people on assisted living. Circumstances will always differ, but generally speaking, it is unethical to keep the dead living through artificial nutrition and hydration for extended amounts of time. This issue has gained national attention. The 2005 Terri Schiavo case and the 1990 Nancy Cruzan case caused debates among family members over intentions and morality. The question remained over who was doing what was truly best for the patient. But after years of severe pysical inadequacy, who would want to remain alive? It is not easy to let go, but often necessary. Inner-family disputes over such matters need government judgement and an ethics council. One recent situation was in West Palm Beach, Fla. On Sept. 19, Karen Weber, 57, died after she was taken off feeding tubes on the request of her husband, Raymond Weber. Weber, who claimed his spouse would not want to live in a persistent vegetative state for an extended amount of time, fought in court against Karen’s mother, Martha Tatro, who believed her daughter was alert after her December stroke. But Karen was suffering from meningitis and had been unresponsive during the entire period. It took government intervention to allow Weber to relieve his wife from her immobile, earthly state. While it was difficult for him to pull the tube and know she would die, it was the best thing for her. There are exceptions to life-support cases, and treatment is not always humane and appropriate in each situation. Doctors and nurses must be conscious of the emotional needs of those affected, but family cannot allow someone to suffer after losing control of all bodily functions. Miracles do exist. People can regain their capabilities after accidents. But sustaining human...

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O’Rear to be president
Sep30

O’Rear to be president

Dressed in purple and gold, Randy O’Rear stood on the pitcher’s mound, prepared to lead the Cru baseball team to another victory. As a student athlete, he never imagined in 20 years he would lead the school in a different way. But from the center of the field to the president of the university, O’Rear has never been a stranger to UMHB. “It is not unusual for the board of trustees to do a succession rather than a search for a new president when they already have someone on campus they believe in and has proven to be successful,” said university President Dr. Jerry Bawcom who steps down June 1 as president and becomes chancellor. He believes O’Rear is the right choice. “It would be a significant loss for the leadership of this institution if we didn’t take advantage of Dr. O’Rear’s knowledge, experience and his already existing relationships with others.” Bawcom said O’Rear has successfully contributed much to the school, including increased enrollment and progressive physical campus improvements. “Dr. O’Rear’s greatest accomplishment has been leading the institution in strategic planning and institutional visioning,” Bawcom said. “He knows and understands the mission of the university. As an alumnus, nobody could love the institution more than he and his family do.” O’Rear will be the first UMHB president who is also an alum. He graduated with a bachelor’s in business administration in 1988 and an MBA in 1997. He received a doctorate in higher education management from Baylor University in 2004. O’Rear believes his past will help him lead the school as president. He said, “I think having experienced the quality of our faculty and staff as a student makes me appreciate all that the university is about even more. I was blessed to experience this school as a student and what it was like to truly have committed faculty in the classroom.” O’Rear’s Crusader roots run deep as well as his desire to see the school accomplish great things. “I wake up every day and can’t wait to come to work to try to make a difference,” he said. “I am blessed to serve here.” O’Rear’s plans include expanding what has already been built. “Dr. Bawcom has guided the university to a really high level of excellence, and my goal is to work with the faculty and staffand continue to pursue higher and higher levels of that.” As president, he hopes to establish solid internal and external relations. “We have a strategic five-year plan that goes out through 2010, and it has been a good road,” O’Rear said. “I will work with faculty and staff, and we’ll craft a...

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