No more faith, trust, and pixie dust for Disney

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Published in the December 7, 2016 issue of The Bells

Many images come to mind when you hear the word “Disney.” Some images include the classic animated films such as Cinderella and Pinocchio or the live action movies like Pirates of the Caribbean and Star Wars. What mostly comes to mind is the numerous theme parks across the globe that bring the corporation billions in revenue. The Walt Disney company has certainly built an empire in the world of business and media. As much as I love Disney movies and the theme parks in California and Florida, I feel that Disney is taking over too much and is losing its originality. Disney has slowly transformed from the creative company it once was when Walt Disney oversaw it to a mega corporation with one sole intention–to make money.

Walt Disney’s vision to “keep moving forward, opening up new doors and doing new things” and the concept of “not making movies to make money” but “making money to make more movies” have seemed to disappear as the company has bought out so many other businesses.
It feels like they bought these companies just so they can slap their famous name on another brand and claim ownership of other ideas.
One example of this is Lucasfilm, which made six Star Wars movies without the help of Disney.

Ever since Disney bought the company in 2012, they have produced several new Star Wars films.
With Rogue One coming up this month, and two other movies that are rumored to be about the backstory of Han Solo and Boba Fett soon to follow, Disney can’t stop making movies that have been dealt with before and beaten to death.
Another company Disney acquired recently is Marvel. What’s really frustrating about this is all the remakes.
There have been three different versions of the Spider-Man films produced over the past fourteen years. The first set starred Tobey Maguire, the second Andrew Garfield, and the third set will feature Tom Holland in the newest installment Spider-Man: Homecoming in 2017.

Sadly, the company’s lust for money and power is showing in their amusement parks as well.
Next year, guests will be unable to ride the popular attraction Tower of Terror because a Guardians of the Galaxy ride will take its place.
In addition, Disneyland and Disney World are both set to include Star Wars Land.
Unfortunately, that means that Big Thunder Ranch, which opened in 1986 and was an area of the park that had a BBQ restaurant and a nearby petting zoo, would have to be demolished in order to create this newer attraction.
I understand that changes need to occur at Disneyland and Disney World to keep with the times.
In fact, it was Walt Disney himself that stated that “Disneyland will never be completed” and “will continue to grow as long as there is imagination left in the world.”

But the key I think the company is missing here is the last part—imagination.
I believe that Disney needs to go back to its roots and take classic or newly-created stories and puts their own creative twist on it.
The world does not need more live-action films based off on the original Disney films (the business is planning on making 18 of these) or rehashed ideas that other companies came up with.
We need original stories from the corporation that started it all.

Author: Sarah Ifft

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