Bluebell makes a comeback

I scream, you scream, we all scream for ice-cream! During the hotter months, everyone loves to cool down with a bowl of their favorite Bluebell ice cream, whether it is sweet and salty Pecan Praline or old-fashioned Vanilla. However, due to a Listeria outbreak, Bluebell Creameries’ products were recalled in early spring.

Southerners have been heartbroken to lose their favorite ice cream, and have supported Bluebell Creameries since their closure in April.

The recall has inspired numerous memes, hashtags, and even t-shirts to commemorate what is being known as the Bluebell Famine of 2015.

“It’s taken an emotional toll on my sweet tooth because I haven’t been able to eat Bluebell ice cream,” freshman marketing major Benjamin Roark said.
Freshman Christian studies major Ashley Frank said that she was stunned that Bluebell had to be recalled.

“I was really surprised by [the recall], because you think, it’s Bluebell, why is there anything wrong with it?”

To get the ice cream business started up again, billionaire and philanthropist Sid Bass of Forth Worth partnered and invested in the company in early July.

Selected flavors of Bluebell Ice Cream including Vanilla, Dutch Chocolate, Cookies ‘N Cream, and Great Divide, returned to selected counties on Aug. 31. Ice cream lovers flocked to the stores to buy a half-gallon of their favorite ice-cream. Sadly, Bluebell will not reach Bell County for a few months.

UMHB has also been affected by the recall. When Crusader Stadium opened, the university partnered with Bluebell Creameries to serve a special purple vanilla ice cream now known as Crunilla. Due to the recall, UMHB instead partnered with Maggie Moo’s Ice Cream to create Cru Purple ice cream for the 2015 football season.

Many people believe that there is a major difference in the two ice creams.

“Bluebell’s Crunilla is more ice cream-like. Like when you have Bluebell’s Crunilla, it is much more traditional. It’s much more family-oriented. It might go for long walks on the beach, and have a nice quiet life,” junior international business and business management major Dylan Hall said.

While Bluebell was unavailable, many people resorted to other brands; however, the diehards remained true to their Bluebell.

“I didn’t eat ice cream. It didn’t have that same feeling of love,” Roark said.

Author: Lauren Lum

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