By Katelyn Holm
With his trademark hair-flip and signature smirk, Canadian boy Justin Bieber turned his humble beginnings into renowned celebrity status. Possessing one of the biggest Twitter followings in the world, the “Baby” singer topped the charts with his first and second platinum albums My World and My World 2.0.
In spite of all this momentum, the singer capitalized on what the press dubbed “Bieber fever,” filming a 3-D concert experience. Justin Bieber: Never Say Never premiered in early 2011 and made $31 million opening week.
After the film, JB’s fan-base continued to grow into more than nine million “beliebers” who eagerly awaited a Christmas album. Under the Mistletoe proved that the third time’s a charm. With $1.25 million in sales, it was a very merry Christmas for Bieber.
Now, only five months after that jolly holiday album release, Bieber has a fourth piece in the works.
For his eighteenth birthday, Bieber guest-starred on The Ellen Degeneres Show. On live television, he announced the date of his single “Boyfriend” from the newest album Believe. The song, produced by singer/songwriter Mike Posner, highlights a new sound for JB.
This fresh sound matches the heartthrob’s new darker locks and more grown-up look. Bieber and his fellow producers hope to appeal to a more diverse audience with the recent changes. Are older listeners immune to the Bieber fever?
“Boyfriend” hit iTunes Monday. Devoted fans and curious music junkies alike purchased the track, eager to hear the artist’s new sound. R&B beats have replaced the previous pop tones, and Bieber even raps a few lines. Were beliebers ready for that side of Bieber?
Sophomore English major Rachel Almeida says no.
“I think ‘Boyfriend’ was decent, I mean his voice is less feminine now. I’m not a fan of rap, though. He should stick to singing.”
“Boyfriend” was just a taste of the upcoming record, which will release later this year. The album will contain lyrics and music written by Bieber himself, who has integrated into the writing and producing of his first album as an adult. Believe also contains some collaborations with artists like Drake, Taylor Swift and Adam Levine.
Junior exercise sport science major Josh Reese summed up the controversial artist’s talent.
He said, “Justin Bieber is Justin Bieber. No matter what he does with his hair, rapping, or making perfume, he is going to be successful at whatever he does. That’s why I have Bieber fever … I feel like there is nothing he can’t do.”