GOP golden boy’s secret to success

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As the impending 2012 election lingers over the heads of the remaining Republican candidates, standings become painfully clear.

The hypes of Herman Cain, Newt Gingrich and Ron Paul have come and long since gone.

This is now a two-man race that is itself lopsided. Late bloomer Rick Santorum can still mathematically upset the high and mighty Romney, but judging by the completed primaries, it isn’t likely.

The GOP golden boy has an edge on his competitor —his gold.

Republican front-runner Mitt Romney awaits supporters at a fund raising lunch in Sacramento, Calif. MCT Campus.

There isn’t much you can’t buy these days, and when the American public sees a successful man, they trust him. Money airs the commercials that discredit his opponents and exposes his name to the public to trust.

Romney has spent nearly $67 of the $74 million he has raised according to opensecrets.org — more than Paul, Gingrich and Santorum     combined.

Those $67 million have plastered his name and face all over television, the Internet, social media and the minds of voters.

No, Santorum is not a good fund raiser. Yes, that’s his fault. Romney has simply used one of his strengths to take an edge on his competition, but how he does so could backfire on him.

Romney is financially savvy, but raising $74 million before he even gets the Republican bid? How is that?

In a CNN/ORC poll held in February, the question raised was which social class Romney favors, rich, middle class or the poor. The results were something for the GOP to grimace at. They reported that of the voters, 65 percent believe that the Republican front-runner is biased toward the rich.

If you look, for example, at the Louisiana primary, Santorum won nearly every demographic, save those earning more than $200,000 per year. Romney’s success appeals to the successful, to those with money to throw in to the account of a candidate that will protect their assets. In a country filled with the 99 percent, however, his attitude simply won’t fly.

In a mid-March interview, after talk of being friends with major league sports elites, Romney was pressed on the issue of his wealth by Fox reporter Megyn Kelly.

He replied, “Megyn, guess what? I made a lot of money, I’ve been very successful. I’m not going to apologize for that.”

Not to say that he owes an apology for making the money he has made. However, the tactless way in which he responded says much about the candidate. He is running for  the presidency in a United States that is plagued with the worst unemployment in 30 years. Don’t throw your success in the faces of the people you’re trying to get a vote from.

A little humble pie would go a long way with Romney because those who make $200,000 and above are the minority in this country. While they may be able to better fund his campaign, he is going against the interest of the majority, and that’s not going to make for a successful term in  office. Romney may beat Santorum this way, but he won’t be able to  beat Obama with that strategy.

 

Author: Christian Hernandez

Bio info coming soon!

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