The end of an Era: Apple after Steve Jobs

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By Slade Stevenson

“Apple has lost a visionary and a creative genius, and the world has lost an amazing human being.”

Apple posted this somber statement on its website Oct. 5 following the death of Steve Jobs. He was 56 years of age.

Jobs had been dealing with various health issues resulting from his battle with pancreatic cancer.

Jobs co-founded Apple in 1976. Just ten years later, he resigned from Apple after being relieved of his executive duties. In 1997, Steve Jobs returned to Apple and transformed it into the company the world knows today.

Under Jobs’ leadership, Apple produced gadgets that revolutionized the tech world.

Millions of people can now carry the Internet with them on their iPhones wherever they go. Those on opposite sides of the world can feel as though they are in the same room with Facetime on iPads.

Jobs forever changed the way people use smartphones, tablets and computers. Without its chief “creative genius,” it is doubtful that Apple will be able to continue making such revolutionary products.

As CEO of Apple, Jobs did much more than operate the business side of things; he played a huge role in creating the Apple products customers love so much.

ABC News reports that Jobs’ name is listed on  more than 300 Apple patents.

They range from everything from designs for iPhones and iPads to the glass staircases found in some Apple stores.

Jobs wanted to be involved in every aspect of his company. He helped to create the products and even helped to create the stores at which they would be sold. Jobs was much more than a leader; he was a creator.

Apple will   more than likely remain successful; the company must have realized that there would come a time when it would have to function without Jobs, and Apple has probably planned and prepared for this day.

However, there is a big difference between simply remaining successful and making things that amaze.

New Apple products will inevitably come out, but the excitement and “wow” factor that Jobs gave products is lost forever.

With the loss of Jobs, Apple starts a new chapter by putting a solemn period on the previous. The chapter that began in 1976 and that would change the face of technology as it is known today. Revolutionary and innovative, that’s what Jobs made Apple.

In the future, Apple’s new products will probably be viewed in the same way new Dell or Nokia products are: people will think they are cool and nice, but nothing to go crazy about.

For instance, look at the new iPhone 4S. It was the first iPhone released after Jobs’ resignation as CEO of Apple in August 2011.

Customers expected a totally new, out of this world iPhone. Instead, they received what many tech blogs are referring to as a “moderate improvement.”

The excitement that usually follows an iPhone release was replaced with headlines such as’s “iPhone 4S Underwhelms” and The Wall Street Journal’s “New iPhone Bows but Fails to Wow.”

After the news of Jobs’ death, people began to accept the 4S despite its “underwhelming” aspects.  Many  wanted to rally behind Apple and show their support and appreciation for Jobs by buying it.

People hope that Apple will be able keep leading the industry with its revolutionary products.

However, if the iPhone 4S is any indicator of the company’s future, it is likely that Apple products will no longer revolutionize industries, but merely offer moderate


Author: The Bells Staff

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