Gaffney duo designs custom shirts

By Anna Jauregui

Two brothers tired of the same recycled designs that can be seen all over campus decided to create a clothing line that they could call their own. Their work has paid off as they are now negotiating a show with a major department store.

Junior visual communication major, Casey Gaffney, and alum Justin Gaffney are co-founders of GunSmoke. It is a clothing line that can only be described as one of a kind because of both the designers and how the line came about.

“My brother and I want to start a cigar lounge and gun range but we needed money to fund everything,” Casey said. “We both like graphic tees, and I being an art major led to the idea of creating our own line of shirts and hats.”

The brothers recently met with Nordstrom. A trunk show and live

Junior Casey Gaffney demonstrates screen printing a design. He and his brother run their own clothing line, GunSmoke Clothing, which custom makes graphic T-shirts and hats.

Junior Casey Gaffney demonstrates screen printing a design. He and his brother run their own clothing line, GunSmoke Clothing, which custom makes graphic T-shirts and hats. Photo by Anna Jauregui

demonstration at their store in North East or Stonbriar Mall in Dallas is in the works.

The combination of both of their business ideas led to the birth of the brand.

GunSmoke started in 2007 with only two designs and no Web site. Now, the line has about 30 designs and a brand new site. Visitors can purchase the different graphic T-shirts, look over information about how GunSmoke came
to be and listen to music while they browse the site.

Former UMHB student Taylor Gaffney helps her brothers market the line on their Web site, and both brothers work on producing and designing the merchandise.

“GunSmoke clothing is done from an artist’s eyes , meaning (Casey) is not afraid to make a statement or try something new,” she said

Art professor John Hancock has been influential in the broad view that Gaffney expresses through his design. Hancock describes Casey’s work as creative, hard working, thoughtful and determined.

“Casey is a fast learner. (He) isn’t afraid of making a mistake and learns from them. He’s willing to roll up his sleeves and get dirty and try things,” Hancock said. Gaffney characterizes GunSmoke in one word — unique.

“You have the option to buy a custom shirt. Since the dye is made and put on by hand and the design is printed manually, this allows the shirts to come out a little different each time,” he said.

Casey and his brother are always looking for ways to get GunSmoke out to the public. Their clothing was published in a California based magazine, University Link Magazine, in the fashion section.

They also attended a clothing trade show called M.A.G.I.C in Las Vegas
where they met many people and buyers for their clothing. The two brothers are looking at a bright future with GunSmoke.

“We are in the works on another line with a collaboration of an awesome shirt manufacturer of recycled shirts made from plastic. They are surprisingly very soft shirts,” Gaffney said.

The entrepreneurs are also looking to expand out of their Web site and collaborate with different stores throughout the nation.

Gaffney said, “(We), GunSmoke, are in the middle of talking to a couple different stores in New Jersey, Atlanta and Dallas.”

Clothing may be purchased at www.gunsmokeclothing.com.

Author: The Bells Staff

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