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With the Super Bowl weeks past and far from people’s minds, it’s the commercials that are still the talk of the town.
From the talking babies in e-Trade commercials (What do babies have to do with stocks?) and the Doritos’ “Don’t touch my Mama” advertisements went for the lure of humor.
However, not all of them used this tactic. The Dodge Charger ad targeted married men who feel as if they can’t do what they want, but the auto maker promises them the return of masculinity if they own the muscle car.
But one ad received more pre-game attention than any other commercial − even beating out the questionable airbrushed thumb of Megan Fox and the gay couple in the Motorola commercial. On YouTube, users comment and
argue over her eternal destination.
The Tim Tebow “celebrate life” commercial faced flak before the Super Bowl even took place. Focus on the Family sponsored the 30-second $2.8 million pro-life ad featuring Tebow, the 2007 Heisman Trophy winner, and his mother.
Focus’ ad has over 800,000 views on YouTube, while Motorola trails with about 32,000. The comment section is disabled on Tebow’s.
Tebow was born in Manila, Philippines, where his parents were Christian missionaries. The family moved to the U.S. when he was a toddler, but he continued to visit often. In a recent trip, he even performed surgeries on orphans, such as removing cysts.
Tebow’s popularity was only springboarded by his success on the football field as quarterback for the Florida Gators. He receives about 400 speaking requests a month and continues to share his faith, which seems to make him the prize spokesperson for a pro-life message.
“I call him my miracle baby. He almost didn’t make it into this world,” Pam Tebow says in the opening of the ad. It continues with the story of how baby Tebow might never have existed. The mother of four had a rough pregnancy.
She says in the ad, “With all our family’s been through, you have to be tough,” claiming she still worries about her son, who is “not nearly as tough as I am.”
The commercial closes and tells viewers to go online “for the full story” with the flash of the Focus on the Family Web site address.
Their site features a video of Pam alongside her husband, Bob. He had prayed that God would give him “Timmy” even before the child was conceived. He promised to raise the boy as a preacher.
Pam was 37 years old and complications with the pregnancy were inevitable. Local doctors told the family that baby Tebow was a mass of tissue − a tumor − and she could lose her life unless she had an abortion. She chose
life, both for her son and herself, and a football star was born.
For CBS, the price of the flak for choosing to air the pro-life ad was likely worth the soaring ratings that followed. The controversy brought them attention.
Tebow said at a press conference, “I know some people won’t agree with it. But I think they can at least respect that I stand up for what I believe.”
So as “Timmy” shares his story of beating the odds at birth, he will continue to amaze fans on the football field. He will no doubt carry on the tradition of wearing Bible verse references on his eye black at games, and he will ‘Celebrate Life’ despite the whining of the pro-choice voices.